ATTFT LIMITED — BRAND GUIDELINES (MEDIA USE)
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LOGO USAGE
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- The ATTFT logo mark is provided as ATTFT-Logo.png in this kit.
- Maintain clear space around the logo at least equal to the height of
  the mark itself — do not crowd it with other text or graphics.
- Do not stretch, recolor, rotate, or apply effects (shadows, outlines,
  gradients) to the logo.
- Do not recreate or approximate the logo in a different typeface or style.
- For vector (SVG) or additional logo formats/sizes, contact
  contact@attft.co.uk.

COLOR PALETTE
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Primary (Indigo):    #6366F1
Primary Light:       #818CF8
Accent (Cyan):        #06B6D4
Accent (Green):       #10B981
Background (Dark):    #050814
Background (Dark 2):  #080D1E
Text (Light):          #F1F5F9
Muted Text:            #94A3B8

The ATTFT brand uses a dark-themed visual identity. The primary gradient
runs from indigo (#6366F1) to cyan (#06B6D4).

TYPOGRAPHY
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Headings:   Space Grotesk (weights 500–700)
Body Text:  Inter (weights 300–800)

TONE OF VOICE
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ATTFT's public communications are direct, technically credible, and
transparent about being an early-stage company — the brand avoids
corporate jargon and inflated claims, favoring plain, confident
language about what the company actually does and who's behind it.

For questions about brand usage in press coverage, contact
contact@attft.co.uk.
